---
title: "What is murl"
description: "An AI generation studio and marketplace: build pages and apps from AI blocks, publish them, and earn on every run, including runs of every remix."
---

> Documentation Index
> Fetch the complete documentation index at: https://docs.murl.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# What is murl

**murl** is an AI generation studio and a two-sided marketplace. Creators
compose AI **pages** in a Notion-style editor or vibe-code full **apps** with
an authoring agent; users run them; creators earn from a revenue pool on every
run of their work, *and of every remix descended from it*.

First-party AI tools (image and video generators) keep their entire
subscription gross. murl shares it: the same models at the same prices, but on
murl your workflow is an **asset that pays you**, not an expense.

## The product in one pass

- **Studio** — A block-based editor for AI work. Every block is a model-backed generation
step (text, image, or video) that can chain into the next. Slash-menu
inserts, drag-reorder, and @-mentions as the one reference primitive.
- **Pages** — Publish a studio page and it becomes a runnable surface at `/p/{id}`,
where anyone can run it with their own inputs, see posted credit prices
upfront, and remix it in one click.
- **Apps** — Custom AI products, vibe-coded through an authoring agent and served as
sandboxed workers at `/apps/{id}`. Full UI freedom, one SDK, zero
infrastructure for the creator.
- **Marketplace** — Hybrid semantic and keyword search over everything published. Real cover
media, categories, rankings. Discovery is what turns a good app into an
earning one.
- **Creator economics** — Runs are priced at competitive posted credit prices. Creators are paid
monthly from a pool carved out of platform gross, split by value-weighted
usage share and up the remix lineage.
- **Model library** — 75+ image, video, and text models behind one registry: priced, capability
tagged, with researched guidance cards and automatic provider failover.

## Where to go next

- [Platform concepts](/platform): blocks, pages, apps, publications, remixing.
- [Architecture](/architecture): how the whole product runs on one edge worker.
- [Custom apps](/apps): the vibe-coded app platform and its sandbox.
- [App SDK](/sdk): `env.MURL`, the complete capability surface of an app.
- [Creator economics](/economics): how the money flows.
- [Model library](/models): what creators build with.

> **Note**
>
> murl is in private preview. These docs describe the platform as built;
> sign-ups open soon.

Source: https://docs.murl.ai/welcome/index.mdx