murl is an AI generation studio and a two-sided marketplace. Creators compose AI pages in a Notion-style editor or vibe-code full apps with an authoring agent; users run them; creators earn from a revenue pool on every run of their work, and of every remix descended from it.
First-party AI tools (image and video generators) keep their entire subscription gross. murl shares it: the same models at the same prices, but on murl your workflow is an asset that pays you, not an expense.
The product in one pass
Studio
A block-based editor for AI work. Every block is a model-backed generation step (text, image, or video) that can chain into the next. Slash-menu inserts, drag-reorder, and @-mentions as the one reference primitive.
Pages
Publish a studio page and it becomes a runnable surface at /p/{id},
where anyone can run it with their own inputs, see posted credit prices
upfront, and remix it in one click.
Apps
Custom AI products, vibe-coded through an authoring agent and served as
sandboxed workers at /apps/{id}. Full UI freedom, one SDK, zero
infrastructure for the creator.
Marketplace
Hybrid semantic and keyword search over everything published. Real cover media, categories, rankings. Discovery is what turns a good app into an earning one.
Creator economics
Runs are priced at competitive posted credit prices. Creators are paid monthly from a pool carved out of platform gross, split by value-weighted usage share and up the remix lineage.
Model library
75+ image, video, and text models behind one registry: priced, capability tagged, with researched guidance cards and automatic provider failover.
Where to go next
- Platform concepts: blocks, pages, apps, publications, remixing.
- Architecture: how the whole product runs on one edge worker.
- Custom apps: the vibe-coded app platform and its sandbox.
- App SDK:
env.MURL, the complete capability surface of an app. - Creator economics: how the money flows.
- Model library: what creators build with.